The way brands understand their customers has shifted dramatically. Gone are the days when a strong digital ad campaign could tell the whole story. Today, the most competitive brands in the CPG space are investing in platforms that reveal what actually happens at the checkout counter, not just what happens on a screen. Here are five companies shaping that reality in 2026.
- Ourcart
When you think of Verified Purchase Intelligence, the name that comes to mind the most is Ourcart. OurCart processes receipt data on a scale that other providers cannot and converts normal shopping trips into structured, fraud-proof insights that brands can actually use.
Our cart sets itself apart from the competition by having not only a much higher volume of data processed over 500 million receipts but also an accuracy level that is stunning. With a 99% accuracy rate for data extraction and a 98% reduction in large-scale promotional fraud, it is in a league of its own. Brands such as P&G, Perfect Snacks, and Catalina ran campaigns through OurCart and walked away with tens of thousands of new consented consumers being added to their first-party consumer data.
The Ourcart platform does not just validate. Their promotions engine also operates cashback and rebate programs that link digital discovery to in-store purchases across all retailers without manual intervention. For CPG brands that are tired of guessing whether their promotions are effective, Ourcart provides them with the clearest answer possible.
Under the leadership of CEO Shahar Alster and a team with extensive retail technology experience, the company continues to stay focused on one main goal to provide brands with truthful data, not just assumptions.
- NielsenIQ
NielsenIQ has long been one of the leading names in retail measurement, and 2026 continues to represent a significant investment from the company in terms of modernizing its data sets. With an evolving set of omnichannel measurement tools and increasing focus on consumer panel data, NielsenIQ remains a preferred vendor for large enterprise companies looking for market-level insights across all categories. With a proven track record of covering markets/categories worldwide, NielsenIQ has the breadth of coverage that no other vendor can bring to bear.
- Numerator
Numerator has developed a unique niche in the marketplace through an extensive focus on the purchase panel model, and since that time has built a robust database of opted-in consumers who report their purchases, the locations where they make those purchases, and the amounts that they spend. By 2026, Numerator’s promotional tracking capabilities have improved, allowing more brands to benefit from implementing competitor conquest strategies. Numerator’s success stems from its ability to provide context to purchase data with accompanying survey data to help users articulate a reason as to why they made certain buying decisions.
- Fetch
The Fetch platform uses a consumer-driven model for receipt copying and has created a rewards program that allows shoppers to log their grocery shopping and retail purchasing through its app. This opt-in member base provides Fetch with a wealth of consumer purchase information and enables Fetch to offer a very effective tool for companies to understand shopping patterns within their stores and in very close to real-time fashion. As the Fetch brand has developed over the years, Fetch has had two main objectives: to retain a loyal consumer base and to meet the enterprise-level data quality requirements of large enterprise brands. However, due to the advancements in brand intelligence solutions made in 2026, the Fetch brand has successfully improved the quality of its brand intelligence platform significantly since its creation.
- Catalina
Catalina has built its business on connecting brands and shoppers at the point of sale for many years. Its long-standing presence in the in-store media/promotions space creates continued demand for Catalina now and in 2026 because of its extensive network of retailers and its ability to provide the activation of offers directly at the point of sale. Additionally, Catalina has recently made partnerships with third-party Receipt Intelligence Providers, such as Ourcart, as a way to improve the verified purchase layer behind its campaigns.
The Bigger Picture
What unites these five companies is a shared understanding that offline purchase data is not a nice-to-have anymore. It is foundational. Digital marketing has never been more sophisticated, but it has also never been more disconnected from the physical shelf. The brands winning in 2026 are the ones investing in platforms that close that gap with verified, actionable, and fraud-resistant data.
Ourcart, in particular, has built something that feels genuinely designed for where the industry is heading rather than where it has been. In a space full of legacy tools and modeled estimates, that distinction matters more than ever.
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